Miss Ghana organiser’s targets world spotlight
 
Posted on: 2009-Jun-05        Daily Guide
  Email to a Friend   Print Format
 
 
Ghana’s efforts to draw the attention of the world to itself by annexing the ultimate Miss World crown have proven futile over the years.

And Media Whizz Kids (MWK), the original organizers of the Miss Ghana pageant who for the past 5 years outsourced the event to Sparrow Productions, says it is back to turn the Miss World spotlight on Ghana in no time.

On Wednesday June 3, 2009 at the La Beach Hotel where this year’s edition of the prestigious pageant was launched alongside the Ghana National Dance Championship, Mr. Christopher Adamah, MD of MWK explained why his outfit gave up the organization of the pageant for the past five years. He said it was to enable them acquaint themselves with strategies to help make the Miss Ghana pageant better.

“We are re-packaging the event into a powerful promotional and advertising vehicle, offering optional corporate and brand equity for the sponsors and donors by re-introducing the programmes lost during editions of the last five years but which, before then, transformed the event into the most formidable cultural road in the country,” he told participants at the launch.

According to him, his outfit would tour all ten regions of Ghana to search for the beautiful queens who would be taking part in the pageant as well as scout for talents for the Dance Championship.

The Dance Championship is to recognize the groundswell for various dance genres, and open for participation by both groups and individuals.

The searches would thus take off in Wa in the Upper West Region of Ghana on June 20, through other regions and end at Takoradi on August 29. The grand finale of the Miss Ghana is slated to come off on Saturday, September 29 in Accra. But that would be preceded by the finals of the Dance Championship on Saturday, September 19 in Kumasi.     

The launch last Wednesday attracted some interesting dance performances. On the guests list were the reigning Miss Ghana 2008, Mawuse Apea and past queens Frances Tekyi Mensah (2007), Shaida Buari (2002) and Miss Ghana 1995. Shirley Frimpong-Manso, CEO of Sparrow Productions, was also there to give her support, with Kwesi Kyei Darkwa (KKD) as the MC.

Winner of this year’s Miss Ghana event, besides representing Ghana at the Miss World, will be driving home a brand new Tata Safari vehicle courtesy PHC Motors in addition to souvenirs from the sponsors.

On the other side, winners for the Dance Championship would take home GH¢5000 each, in addition to other juicy packages from the sponsors.

And Media Whizz Kids (MWK), the original organizers of the Miss Ghana pageant who for the past 5 years outsourced the event to Sparrow Productions, says it is back to turn the Miss World spotlight on Ghana in no time.

On Wednesday June 3, 2009 at the La Beach Hotel where this year’s edition of the prestigious pageant was launched alongside the Ghana National Dance Championship, Mr. Christopher Adamah, MD of MWK explained why his outfit gave up the organization of the pageant for the past five years. He said it was to enable them acquaint themselves with strategies to help make the Miss Ghana pageant better.

“We are re-packaging the event into a powerful promotional and advertising vehicle, offering optional corporate and brand equity for the sponsors and donors by re-introducing the programmes lost during editions of the last five years but which, before then, transformed the event into the most formidable cultural road in the country,” he told participants at the launch.

According to him, his outfit would tour all ten regions of Ghana to search for the beautiful queens who would be taking part in the pageant as well as scout for talents for the Dance Championship.

The Dance Championship is to recognize the groundswell for various dance genres, and open for participation by both groups and individuals.

The searches would thus take off in Wa in the Upper West Region of Ghana on June 20, through other regions and end at Takoradi on August 29. The grand finale of the Miss Ghana is slated to come off on Saturday, September 29 in Accra. But that would be preceded by the finals of the Dance Championship on Saturday, September 19 in Kumasi.      

The launch last Wednesday attracted some interesting dance performances. On the guests list were the reigning Miss Ghana 2008, Mawuse Apea and past queens Frances Tekyi Mensah (2007), Shaida Buari (2002) and Miss Ghana 1995. Shirley Frimpong-Manso, CEO of Sparrow Productions, was also there to give her support, with Kwesi Kyei Darkwa (KKD) as the MC.

Winner of this year’s Miss Ghana event, besides representing Ghana at the Miss World, will be driving home a brand new Tata Safari vehicle courtesy PHC Motors in addition to souvenirs from the sponsors.

On the other side, winners for the Dance Championship would take home GH¢5000 each, in addition to other juicy packages from the sponsors.